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SMS marketing, or short message service marketing, is an underrated but effective marketing strategy that has been proven to generate and convert leads. It is indeed a game-changer for e-commerce centred businesses.
SMS marketing has numerous advantages for sellers. First, it enables business owners to drive traffic & sales with personalized SMS marketing campaigns. Second, it is a relatively cost-effective marketing strategy compared to other forms of marketing techniques such as television advertisements, billboards, magazines and social media. Third, SMS marketing generates high engagement rates and even higher conversion rates. Fourth, it’s more personal than many other marketing channels. As a result, it fosters stronger customer relationships. Fifth, Since an SMS includes only a few lines with a little emoji or GIF action they are relatively easy to write. Sixth and finally, SMS marketing enables businesses to reach out to a larger audience within a relatively short time frame. Therefore, brands can utilize this advantage to promote their products and services directly to the target audience without any hassle.
Knowing the practical uses of SMS marketing and the impact of text message marketing on today’s modern businesses, ShopOnCloud has special in-built features to ensure shop owners can make maximum use of the platform by planning and executing SMS marketing.
Customized SMS Template
ShopOnCloud offers an easy to use customizable SMS template for shop owners. The template can be changed based on how the owner wants to deliver the brand identity.
SMS Number Masking
All SMSs sent to the customer base will be delivered under the brand name. The phone number will be masked to ensure confidentiality and anonymity. This step is highly crucial to building and developing customer trust in the brand. Moreover, it’s more professional compared to unmasking the SMS number.
Well-planned bulk SMS marketing efforts drive customer engagement and brand loyalty. Customers do not prefer reading generic and irrelevant content. Therefore, keep your messages friendly, concise and straightforward. Avoid using text-speak as it can appear unprofessional.
Initially, you have to purchase SMS credit to start an SMS service for your ShopOnCloud online shop. It works like a prepaid service.
Enable SMS Masking (Sender ID)
Next, you have to send a request with the Business Registration copy to enable SMS masking. We will provide this service free of charge.
SMS service will be activated within a day. SMS masking will be activated within two working days.
When a customer places an order via your shop, SMS plays a major role in ensuring the order management process. ShopOnCloud’s order management involves two significant steps. We’ve elaborated it below for your convenience.
Once a customer places an order from your online shop, an automated confirmation SMS will be sent to the customer's number and administrators will be notified. The confirmation SMS includes crucial information such as order reference and order value
Order Status Updates
When shop owners process orders from the backend, they can update the customer about the status of the order via SMS. These include Processing, Ready to deliver etc.
SMS marketing is an easy way to manage the customer base, all through a single, cloud-based platform. As aforementioned, it lets shop owners deliver branded messages, handle customer interactions, and create and send out a range of engaging content. With ShopOnCloud's SMS marketing services, you will have the right tools and expertise to launch a custom SMS marketing campaign that suits your brand's needs and monitor the results of these efforts.