The month of December is here and it’s starting to feel cosy and heartwarming once again. If you’re the type that gets super overwhelmed when it comes to the Christmas shopping rush, we’re here to help. Each year, the festive season calls for more shopping, more deals, and more profits. It’s one of the busiest times in every part of the world. Even so, it's no secret that this Christmas is still going to be affected by issues to do with the pandemic, along with ongoing global supply chain problems. Furthermore, traditional brick-and-mortar stores have taken a major hit since many shoppers are avoiding in-store shopping. However, shoppers are also fully aware that there is no better place to shop than from the very device that you’re reading this on.
Yes, you’re right!
I’m talking about your smartphone.
Although the unprecedented circumstances of the ongoing Covid-19 pandemic have brought in-store shopping to a temporary standstill, online shopping is thriving fast due to digital devices. The pandemic drove a large portion of the world's population to rely on the internet and digital devices. Thus, it's predicted that Christmas 2021 will experience a massive increase in online shopping. Therefore, one of the hardest things about seasonal shopping right now is managing the online shopping rush.
If you own an e-commerce business, the key to a successful and profitable festive season is to be fully prepared to handle the online shopping rush. And don’t forget the post-holiday shopping! In this article, we’ll be looking at 5 tips to help you prepare for the incoming holiday online shopping rush and make sure you leave no stone unturned.
Optimize Your Website and Online Store
Failure to get your website and online store ready for the holiday season may result in lost customers, a bad reputation, and loss of online visibility. Therefore, it's mandatory to optimize them to combat the holiday e-commerce shopping rush successfully. Moreover, it's highly crucial to ensure your website and online store are mobile responsive. If your website and/or online store does not look great from a mobile device, you are potentially missing out on leads, and even damaging your brand reputation. It's also wise to utilize SEO to direct more traffic to the site, reduce bounce rates and attract more opportunities to convert potential shoppers.
Finally, make sure your website loads quickly - whether on a computer or a mobile device. Limiting the loading time to a few seconds or less will reflect on your business positively. According to Gabriel A. Maya, founder of Just Add Content, “Your biggest threat isn't a competitor, it's the back button. If your website loads too slowly, customers won't wait around. They'll go elsewhere.”
Plan Your Online Promotions Ahead of Time
Although it's already December everything will be a lot easier if you start ahead. Planning your holiday marketing campaigns early is one of the most important pieces of the seasonal marketing mix. It allows you to be strategic and makes it easier to plan the content. This way you can monitor how your content is reaching your audience and what type of content they like to see. In addition, regular shoppers can keep in touch with your promotions and plan their purchases ahead of time. It's quite convenient for them because they get to avoid any last-minute rushing. Exciting product-specific discounts can be offered for popular items that may be available. Or you can offer weekly discounts to get customers to return multiple times to your store. Furthermore, it is beneficial to opt for Christmas-themed offers since it aids business owners and shoppers to embrace the holiday spirit and spread joy.
Create a Hassle-free Shopping Experience
This may seem like a no-brainer, but most business owners engage in this practice because, in reality, the quality of the shopping experience determines whether or not a shopper prefers to purchase from the same store. Several factors are important in creating a hassle-free online shopping experience. Listed below are a few examples -
- Mobile responsiveness of your website and/or online store
- Inventory visibility
- Availability of both credit and debit card options
- Online buyer protection
- Safe payment facilities
Choose a Seasonal Theme for Your Content
Revamping your content, visuals, and tone of voice to suit a particular seasonal theme is befitting of your business. For instance, you can opt for a nostalgic approach with aesthetics characterized by warm colours, and relatable, reflective language. You can also incorporate an emotional facet like the importance of sharing during festive times. This allows you to tap into the emotions of the shopper and create a powerful connection between your brand and consumers' values.
Capitalize on Existing Traffic
Constantly communicate with shoppers who have shopped with you before or at least know about your store. Use email, content marketing, or social media channels. If your online store or website is up, you can use them to promote your products to your existing customer base.
This year, everyone is looking forward to seasonal shopping more than ever. So the online shopping rush is expected to be intense. Take the holiday readiness with a step-by-step approach, and before you know it, you’ll be on your way to welcoming jolly shoppers with so much ease.