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The new year holidays are almost here. After one full year of adjusting to the new normal created by the pandemic, everyone finds themselves getting ready to enjoy their days off from work. The season is important for most Sri Lankan based store owners since this is the first season of the year that they get the opportunity to enjoy a lot of sales at once. This is common to both physical stores and online stores. But this year, a lot of eyes are focused on online stores since the past few months have motivated shoppers towards online shopping.

YouTube is undoubtedly the best platform for sharing quick and helpful information and more and more people turn to YouTube in search of information As a result, we find various types of videos on YouTube that carry important information, helpful tips and instructions that help users tackle everything and anything under the sun from coding, building, cooking, maths, science, arts, sewing, repairs, iron forging and anything between.

While eCommerce has changed throughout the years, basic marketing principles like upselling have not changed fundamentally and the pricing techniques and behavioural psychology principles have retained their validity throughout the years.

Although eCommerce has been growing at a steady pace over the past two decades, the Covid-19 outbreak and the resulting lockdown imposed by the governments sent it skyrocketing. Before the pandemic set in, shopping online had been convenience and luxury, but it has now become a necessity, almost the only means to purchase the basic daily needs like food and medicines in some instances.