While eCommerce has changed throughout the years, basic marketing principles like upselling have not changed fundamentally and the pricing techniques and behavioural psychology principles have retained their validity throughout the years.
Although eCommerce has been growing at a steady pace over the past two decades, the Covid-19 outbreak and the resulting lockdown imposed by the governments sent it skyrocketing. Before the pandemic set in, shopping online had been convenience and luxury, but it has now become a necessity, almost the only means to purchase the basic daily needs like food and medicines in some instances.
Social media channels provide businesses with many opportunities to interact with potential customers and online. On average people use social media to discover, research, engage, purchase, support and promote businesses online.