Although eCommerce has been growing at a steady pace over the past two decades, the Covid-19 outbreak and the resulting lockdown imposed by the governments sent it skyrocketing. Before the pandemic set in, shopping online had been convenience and luxury, but it has now become a necessity, almost the only means to purchase the basic daily needs like food and medicines in some instances.
Social media channels provide businesses with many opportunities to interact with potential customers and online. On average people use social media to discover, research, engage, purchase, support and promote businesses online.
While there is no argument against the benefits of adopting e-commerce for your business, many sellers face the tough question of having to choose between selling on a third-party online marketplace and having a Direct2consumer (D2C) branded e-commerce website.
Ecommerce, also known as electronic commerce or internet commerce, refers to the buying and selling of goods or services via the internet, and the transfer of money and data to execute these transactions.