How to find the trending products for any business?
It is not hard as you might imagine. We could suggest you to spend around 30 minutes a day on hunting the potential trending products so that you don’t have to panic and rush anything. There are many articles and guides out there showing the best-selling products or trending products to sell online. But not all of them fall into the product category that you might be selling or your shop is about. Hence, we hope that this collection of methods will be useful for you to find trending and best-selling products suitable for your shop and help you to stay ahead.
Use Trend Research Tools
One of the best ways to find trending products is to use trend research tools. It helps you to discover new items which are growing now and has the potential to be trending in the future. Google Trends is one such tool that can help you find products that are rapidly gaining popularity. You can also use Exploding Topics, Jungle Scout, SEMrush, Sell the Trend, Dropship, or Aliexpress dropshipping center to find products that are trending in your industry, selling category, or niche.
Best Seller Categories
You can follow suppliers or product platforms and search through their “Best Seller” category. When they place their best seller products, they place them after doing a competitor analysis. So, you can use the best-seller selections as well. Take Amazon as an example. You can find ongoing best-seller products for your store by sorting by “department” on the Amazon page. But be careful as some of these trends might fade quickly.
Keep an Eye on Related products
When you find a trending product, you can find more by looking at the related product suggestions and bundle product offers. As an example, when you search for Eco-friendly toothbrushes, you would see refillers, toothbrush holders, and other related products being displayed as related products. If you add them to your page it would earn the attention of potential buyers as well.
Track your competitor's Ads
If you see your competitor running ads to promote a product, that is a green light for a possible trending product or a product with high demand. Feel free to track your competitor’s Facebook and Instagram Ads. If you find a product like that make sure to add it to your research list and analyze them before listing on your store. As an example, if you see the competitor running an ad for a “Cat food bowl”, take that product and check the trend feasibility through any of the tools mentioned earlier.
Monitor Social Media and Influencers
Social media platforms like Instagram, Twitter, and TikTok can provide valuable insights into the products that are popular among your target audience. You can monitor hashtags, posts, and comments to see what people are talking about and what products they are interested in. Also, when influencers promote products, they tend to go viral or trend. You can find potential trending products using this way as well.
Check Out Online Marketplaces
Rather than searching aimlessly, check out online marketplaces like Amazon, eBay, and Etsy on the categories related to your store theme. It can be a treasure trove of information on trending products. You can use these platforms to see what products are selling well, read reviews, understand the usage, and identify gaps in the market.
Use Keyword Research
Keyword research can help you identify the products and topics that people are searching for online. You can use tools like Google Keyword Planner, Ubersuggest, or Moz Keyword Explorer to find popular keywords in your industry or niche.
Listen to Your Customers
Of course, you cannot forget the customers you already have. Your customers can be a great source of insight into the products they want to buy. You can conduct surveys, add polls, ask for feedback, and check reviews to see how your current products are selling and how they find their uses of them.
Consider Seasonal Trends
Some products may only be popular during certain seasons or holidays. There is no use in promoting Christmas in January or February. For example, products related to Christmas or Valentine's Day may see a surge in demand during those times of the year. Keep an eye on seasonal trends and plan your product list and promotion campaigns accordingly.
Analyze Historical Product Data
Another way to find trending products is by analyzing historical product data. If you are more experienced, then you can use the method of doubling down on promoting the most profitable products which will lead to faster growth of business as well as creating a trend of your own. For this method, you can analyze the history of the sales data to see which ones are more suitable to be picked for this method.
Feel free to use a few compatible methods from above, build a process of your own, and find the right products at the right time to upscale your business. Good Luck!