For most small businesses, marketing their products or services to a large group of people is a daunting challenge due to the cost and effort it involves. This has always been a problem faced by the majority of small businesses owners.
The new year holidays are almost here. After one full year of adjusting to the new normal created by the pandemic, everyone finds themselves getting ready to enjoy their days off from work. The season is important for most Sri Lankan based store owners since this is the first season of the year that they get the opportunity to enjoy a lot of sales at once. This is common to both physical stores and online stores. But this year, a lot of eyes are focused on online stores since the past few months have motivated shoppers towards online shopping.
It is that time of the year when the Sri Lankan business community spruce up their shop fronts and merchandise, since most Sri Lankans are getting ready for the Sinhala and Tamil New Year. A critical part of this season that businessmen have to embrace is the social aspect of this festival, where everyone looks forward to adding new colours to their lives.