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The economic crisis is raging. It’s like a storm that sweeps clean everything that’s on its path. Few local businesses are immune to its impact. Local SMEs are especially vulnerable here.

Social commerce refers to the popular practice of selling products directly on social media platforms (such as Facebook, WhatsApp, Twitter, and Instagram) rather than through physical stores or websites. It is one of the fastest-growing trends in the business world. Thus, there are so many reasons to focus on social commerce. In this article, we will unpack everything you need to know about social commerce.

Marketing is integral for the success of any business. However, small businesses encounter various difficulties when it comes to marketing products and services. One of the primary factors that contribute to this is the limited budget and lack of sufficient resources. Thus, a large portion of small business owners fails to leverage their business to its full potential.

The Covid pandemic changed our lives in more than a few ways. One crucial change had a great effect on our buying behaviour especially at the onset of the pandemic. However, the pandemic’s long-term impact on consumer behaviour remains largely elusive.